Ayush Chaudhary, MS Scholar (MS17S005), Department of Management Studies​ and his guide Dr. Varisha Rehman have won the ‘Best Paper Award for their paper entitled  What works better for BoP and ToP consumers? Findings of Bruzzone and Frame by Frame Test on Advertisement Retention” in the 3rd International Conference on Evidence Based Management (ICEBM) held at Pilani from February 1-2, 2019.