The paper entitled ‘Benefits of Flocking Together : Perceived Value of Consumption Community Membership – Results of a Qualitative Study’ by Dr. Richa Agrawal,Assistant Professor and Giridhar Ramachandran, PhD Research Scholar (MS10D017), Department of Management Studies has won the Third Prize among the final twelve papers at the IMR Doctoral Conference 2014 held during December 22-23, 2014 at IIM Bangalore.