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Ayush Chaudhary, Research scholar (MS17S005), Department of Management Studies on winning the ‘Second Prize’ for Best Paper for his paper entitled "An Alternate Perspective of New Product Development for the Bottom of the Pyramid Market: Insights from Geddesian  Town Planning Theory” co-authored with Kruteeka Baskaran (MS17S003) and Rajesh Kumar (MS17D015) at the 9th Conference on Research and Excellence (CERE 2018) held at IIM Indore from May 3-6, 2018.  He is guided by Dr. Varisha Rehman.