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Sudhanshu Gupta, Research Scholar (MS12D208) and Dr. Richa Agrawal, Department of Management Studies have won the Arun K. Jain Best Paper in Conference Award for their paper entitled ‘What isEnvironmentally Responsible Consumption and How to Measure it?at the 2017 EMCB Annual Conference held at Indian Institute of Management Lucknow from January 5-7, 2017.