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'Swachhta Hi Seva' Campaign

IIT Madras organized a cleanliness drive 'Ek Tareekh Ek Ghanta' at Elliot's Beach in Besant Nagar from 10 am to 11 am on 1st October 2023.

The drive was conducted as a tribute to Mahatma Gandhi on the eve of his birth anniversary on 2nd October 2023. Around 150 Students, faculty, staff and residents took part in this initiative, undertaken as part of the 'Swachhta Hi Seva' Campaign.
Officials from Chennai Corporation facilitated the drive and administered the Swachhata pledge to the IIT Madras participants. Together they cleaned around one km stretch on the beach and collected over 750 kgs of waste, which was handed over to the Corporation team.

The Swachhata Hi Seva campaign is being observed across India from 15th September to 2nd October this year under the joint aegis of the Department of Drinking Water and Sanitation (DDWS) and the Ministry of Housing and Urban Affairs, Government of India.

The objective is to undertake voluntary activities aiming to generate Jan Andolan through community participation and to provide an impetus for the implementation of Swachh Bharat Mission. The Theme of Swachhata Hi Seva-2023 campaign is 'Garbage Free India' with a focus on the visual cleanliness and welfare of SafaiMitras. Like earlier years, the spirit of cleanliness activities is voluntarism.

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