Publications
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. From Collaboration to Globalisation. Third Concept : An International Journal of Ideas. 1999;13:23-25.
. Relative Importance of Product and Company Attributes in the Industrial Purchasing Process - An Empirical study in the Indian Environment. New Studies in Commerce and Business Books Edited by GS Batra and RC Dangnal, Deep & Deep Publications (P) LTD, New Delhi. 1999.
. Inter-Group Conflict in the Purchasing Decision-Making Process: A Conflict Oriented Approach to Organisational Buying Behaviour. Marketing Management Edited by G.S. Batra, Anmol Publications Pvt. LTD, New Delhi. 1996;First Edition:22-34.
