Publications
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] Filters: Author is R.N. Anantharaman [Clear All Filters]
. An instrument for the measurement of customer perceptions of quality management in the software industry: An empirical study in India. Software Quality Journal. 2006;14:291-308.
. Inter-Group Conflict in the Purchasing Decision-Making Process: A Conflict Oriented Approach to Organisational Buying Behaviour. Marketing Management Edited by G.S. Batra, Anmol Publications Pvt. LTD, New Delhi. 1996;First Edition:22-34.
